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YOUR PARTNER IN GROWTH

With over 40 years of combined experience across Asia, our Founders bring deep sector knowledge and a clear understanding of how legal businesses win. We work with law firms and legal institutions to respond to today’s highly competitive and highly regulated landscape—helping leadership teams make confident decisions, align priorities, and move from intent to measurable progress.

Our Team

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Alix Povey

Founder & Director

Alix is a business development and programme-management professional who supports legal practices and dispute-resolution institutions across Asia and beyond. She has a Masters in Law and Dispute Resolution and is a practicing Mediator. She currently leads Business Development at Georgiou Partnership and brings extensive experience through her roles at Mediation Chambers, Resolution Chambers, Pinsent Masons, the University of Law and the Vis East Moot.

 

With over 15 years’ experience in business development, arbitration, mediation and ADR, Alix designs and delivers proposal and fundraising strategies, training and events, data-driven reporting, and operational plans.

 

She is actively involved with ArbitralWomen and the Hong Kong Legal Walk committee, champions diversity and inclusion, and is regularly consulted on growth and partnership strategies by firms and institutions worldwide.

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Bryan Richard

Founder & Director

Bryan is a legal business development strategist working at the intersection of law, institutional capacity building, and commercial growth. He supports law firms, ADR institutions, and legal advisers in sharpening their market positioning, strengthening client engagement, and expanding their international reach.

 

He previously served as Head of Business Development at Skrine and the Asian International Arbitration Centre, where he led initiatives to strengthen brand visibility, support client acquisition, and build cross-border relationships. Earlier, he worked with the US Department of Justice’s OPDAT program as a Legal Specialist and Program Manager, supporting justice-sector and cross-border initiatives between the United States and Malaysia.

 

Bryan helps clients translate legal expertise into clear value propositions, targeted growth opportunities, and stronger market presence.

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Matthew Aylmer

Branding Specialist

Matthew Aylmer is a branding and growth specialist who supports law firms, startups, and established businesses to define clear positioning and develop compelling, commercially effective narratives.

With over 15 years’ experience across the UK, Europe, and Asia, he has worked across both high-growth ventures and established organisations, including managing and developing the positioning of a 200-year-old brand. He has led brand, marketing, and partnership initiatives, working with global organisations such as American Express, Visa, Lamborghini, Cathay Pacific, and Malaysian Airlines.

Matthew’s work focuses on ensuring that brand is not just how a business looks, but how it communicates, differentiates, and ultimately converts.

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AI Advisor

Asal joins our firm as our AI Advisor. She has studied law and has engaged actively in dispute resolution as well doing a number of internships in leading law firms. 

 

Asal brings fresh academic insight, and a serious, research-led focus on artificial intelligence. She has been actively exploring practical applications of AI in dispute resolution and has built an AI-driven application specifically for the arbitration space. 

Asal’s work reflects both strong technical capability and a clear understanding of the arbitration ecosystem—making her well placed to help us identify relevant opportunities, evaluate emerging tools, and shape responsible, value-focused AI approaches for our clients.

Our values

We combine legal insight with commercial rigour and hands-on execution.

Listening: In-depth stakeholder interviews and data review to understand your business, clients and priorities.

 

Strategy: Targeted, measurable plans that align BD activities to revenue outcomes and firm culture.

 

Execution: Dedicated project teams who implement campaigns, coach teams, and hand off repeatable processes for long-term sustainability.

  • Integrity

  • People

  • Velocity

  • Flexibility

  • Vision

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