
YOUR PARTNER IN GROWTH
OUR OFFERINGS
Bespoke Business Development

At Lex-BD, we combine deep legal market experience with practical business development and marketing expertise to help law firms and legal institutions reach their growth objectives. Whether you are a boutique practice expanding into new sectors or a national firm streamlining partner origination, we design and implement measurable programs that produce real client wins.
Our Approach
WHO WE ARE
Meet the Founders
About Lex-BD

Lex-BD is a specialized business development firm dedicated to helping legal institutions and law firms grow revenue, strengthen client relationships, and streamline operations. Combining legal industry expertise with data-driven marketing, strategic client targeting, and tailored training programmess, Lex-BD delivers practical solutions.
Our founders are leaders in the Legal Business Development market in Asia.
BRYAN RICHARD
DIRECTOR
Bryan Richard is an experienced business development and legal-technical specialist who bridges law, institutional capacity building, and strategic growth for law firms and legal institutions. He served as Head of Business Development at Skrine in Malaysia and previously led BD at the Asian International Arbitration Centre for five years. Bryan spent five years with the U.S. Department of Justice as a Legal Specialist / RLA Manager, working with OPDAT as the Resident Legal Advisor to Malaysia and as the East Asia & Pacific Regional Legal Advisor for Cybercrime. He provides legal-technical assistance on bilateral and regional efforts to strengthen investigation and prosecution capacity for complex transnational crimes—including counterterrorism, anti-money laundering, human trafficking, counterproliferation, anti-corruption, wildlife trafficking, and cybercrime—and advises on rule-of-law initiatives. Bryan also coordinates training programs and expert consultations for law enforcement, prosecutors, judges, central banks, and civil society. His combined background in high-level legal assistance and BD strategy gives him proven expertise in crafting growth plans, client engagement strategies, and institutional partnerships tailored to the ethical and operational needs of law firms and legal institutions.

ALIX POVEY
DIRECTOR
Alix is a seasoned business development and programme-management professional who strengthens legal practices and dispute-resolution institutions across Asia and beyond. Currently Director of Business Development at Georgiou Partnership and an experienced mediator-chambers manager, they previously were COO of Resolution Chambers and led practice development in arbitration at Pinsent Masons and partnership development at the University of Law. She spent 15 years working in Business Development and administration for the Vis East Moot. She designs and delivers fundraising and proposal strategies, training and events, data-driven reporting, and operational plans for lawyers, barristers, arbitrators and mediators. She is actively involved with ArbitralWomen, the Hong Kong Legal Walk committee and Pro Bono HK. Alix champions diversity and inclusion and is regularly consulted on growth and partnership strategies by firms and institutions across Asia, Africa and Europe.

PRESS
Lex-BD in the News
At Lex-BD, we bring a unique set of skills that elevate business development in the legal industry. Our expertise combines deep legal institutional knowledge with insights gained from inside law firms, and barrister's chambers, allowing us to provide unparalleled strategic thinking that others simply can’t offer. With a vast network spanning Asia, Europe, and Africa, we tailor bespoke packages to meet the specific needs of both large and small firms. If you're looking to transform your approach to business development, connect with us today to discover how we can support your firm’s growth and success.

